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WAFARE INTERACTIVE, FORMELY GEOPASSAGE, LAUNCHES A NEW GENERATION OF ONLINE TRAVEL

Innovative E-Commerce Company revolutionizes the way people research, plan and book their international vacations by giving them complete control over their travel experience.

AUSTIN, TX - March 1, 2000

Wayfare Interactive, formerly GeoPassage, launched a new generation of online travel today through its revolutionary, new travel E-Commerce site. Wayfare Interactive, formerly GeoPassage, is the first travel company to enable people to fully customize their entire vacation itinerary online - from conception to booking - in just minutes, based on their personal profiles. This represents a significant departure from the online travel model, in which customers are only given general content, packaged tour offerings, or airfare and rental search and booking capabilities. It is also a significant departure from the traditional tour operator or travel agent model, in which customers are only offered packaged tours, and arduous, time-consuming vacation planning. Wayfare Interactive, formerly GeoPassage, is the first company to put the disparate pieces of the puzzle together in one comprehensive, completely personalized offering.

With the Wayfare Interactive, formerly GeoPassage, model, customers can actually create an entire travel package, based on who they are and what they like to do. Wayfare Interactive, formerly GeoPassage, provides a wealth of information on destination countries, cities and attractions, and then asks customers to fill out their personal interest profiles. The Wayfare Interactive, formerly GeoPassage, system then makes automated recommendations for their vacation based on an intelligent rating and itinerary creation engine, uniquely designed to match the customer's interest profile to the attractions for that country. For example, a visitor primarily interested in wildlife and the outdoors quickly receives suggested trips ranging from an Amazon River cruise in Brazil to a safari in Kenya.

Customers can thus create and book the travel itineraries and dream vacations that are right for them, fully customized to their interests, needs and personal preferences, in a fraction of the time it would take otherwise. Today the only options available to consumers for creating customized travel is via brochures, book stores, online travel sites, travel agents and most often, a time-consuming combination of all of the above.

Founded by Arti Srivastava in 1995 as "Passage To India", Wayfare Interactive, formerly GeoPassage, has put the power and control back in the hands of consumers as they create their dream vacations. Wayfare Interactive, formerly GeoPassage, launched its beta web site regionally in Austin, Texas in November 1999, and has now expanded its scope to reach to fifteen worldwide destinations.

"We are already seeing very strong validation for both our business model and our technology through consumers, local and regional press coverage, and top-tier media, airline and consumer goods companies." said Srivastava, CEO of Wayfare Interactive, formerly GeoPassage. "Austin was our test market and we are very pleased to see the overwhelming response by consumers and the industry alike. We are now very excited to introduce our offering on a national scale."

The Wayfare Interactive, formerly GeoPassage, model is precedent setting in many ways. Not only does the company's patent-pending technology add convenience, control and e-commerce capability to the entire customer process, but the Wayfare Interactive, formerly GeoPassage, model also provides the back-end customer service and support, and human touch often required with an emotional purchase such as high-end, luxury travel. Should customers require assistance, Wayfare Interactive, formerly GeoPassage, provides a team of travel consultants - experienced, knowledgeable destination experts - to answer their questions at any point. Customers can also interact with a growing community of Wayfare Interactive, formerly GeoPassage, travelers who are passionate about a country or an attraction, thus contributing to a growing base of Wayfare Interactive's destination content.

Wayfare Interactive, formerly GeoPassage, effectively ushers in a whole new era of consumer empowerment in the world of travel. From the unique itineraries created independently, to those designed by Wayfare Interactive, formerly GeoPassage, world-class travel consultants, customers experience meticulous care and the ultimate in safety, style and comfort.

Customers attest to the quality of Wayfare Interactive, formerly GeoPassage, tours and the value of its site:

"I would recommend Wayfare Interactive to anyone. Wholeheartedly. Enthusiastically. Unreservedly." Rahul Baig, New York.

"I would happily recommend Wayfare Interactive. They provided a tour of south India at the right pace and one that met my special interests, and at the right price. " John Simms, New Jersey.

"This is the most beautiful travel site I have encountered on the web", says Mark Phillips of Texas. "The navigation and information is top notch. Next year I will be traveling to Italy and this is the site I will use. Thank you for this wonderful site and keep up the good work."

Online bookings for leisure travel are projected to reach $16.6 billion by 2003, according to Internet research firm Jupiter Communications, with the overall leisure travel market currently estimated at over $620 billion worldwide, according to the World Tourism Organization. "We are uniquely positioned to serve a significant portion of the market through our innovative and comprehensive offering," stated Srivastava.

After consumers create their dream itineraries, they can book their tours online or by calling Wayfare Interactive, formerly GeoPassage, travel consultants toll-free at 877-MYTOUR2. Wayfare Interactive, formerly GeoPassage, takes care of all the details of the trip, including international airfare, hotel reservations, domestic transportation, attraction and sightseeing fees, meals, personal car and driver and expert guides in each city.

Wayfare Interactive, formerly GeoPassage, www.geopassage.com, currently offers travel to Argentina, Brazil, Chile, Egypt, France, India, Israel, Italy, Japan, Jordan, Kenya, Morocco, Nepal, South Africa and the United Kingdom. Armed with its innovative technology, Wayfare Interactive, formerly GeoPassage, is rapidly expanding its base of international destinations.

About Wayfare Interactive, formerly GeoPassage:
Based in Austin, Texas, Wayfare Interactive, formerly GeoPassage, is the first online travel company to offer fully customized vacations to the discerning traveler. Allowing customers to plan, create and purchase their entire vacation online in minutes based on their personal profile, Wayfare Interactive, formerly GeoPassage, offers unprecedented control, convenience, and e-commerce capability to the entire customer experience. With the ultimate in safety, style and comfort, Wayfare Interactive, formerly GeoPassage, seeks to empower people to experience the world - on their own terms, at their own pace, creating their own path.

 

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